For a number of years, we have been responsible for implementing Tetra Pak’s new visual identity. In close co-operation with their corporate communications department, we have supported this world leading company with material production, courses and support.
In the past, their Tetra Pak Brand and Graphic Standards manual comprised more than 100 pages of ungainly PDFs which were used to print a couple of thousand spiral-bound manuals.
We were asked to simplify the process.
Why not create an internal website to give everyone a better understanding of the Tetra Pak brand? The place to turn to whether you needed to download the logo as a PMS or to create a campaign in Brazil? The solution was to gather the Tetra Pak under one roof: The Tetra Pak® Brand Source.