At 110 m, 'The Point' is the tallest office block in the Öresund region. Its international design and smart appearance perfectly mirror its ambitions and status. We have been involved in the marketing of The Point right from the very start. We developed the name and visual identity and have been closely involved in communication concepts, web design and web development in WordPress as well as exhibitions and campaigns. Our latest campaign, an elegant box of pralines, gave prospects a taste of what to expect. The taste and shape of the pralines were inspired by The Point's offering and were developed in collaboration with the pastry chef Joel Lindqvist.