Long live spontaneous sour dough
The purpose of the campaign was to explain the product’s advantages, rejuvenate baking and simply increase the number of people baking with sour dough. Making sour dough bread is very popular but time consuming and sometimes when you want to bake you go out and buy your bread instead. In the best case at the local bakery.
Baker’s Sour Dough lets you be spontaneous in your baking. It’s easy and fun. No more sour dough to feed and maintain. Kronjäst has done that job for you.
We chose to use younger people in the communication, celebrate the home baker and show the joy of baking and the smart product. The campaign contains magazine ads, in store activities and social media.