GO! MALMÖ IS POINTING OUT THE SUSTAINABLE OPTIONS
The campaign GO! Malmö (GREEN OPTIONS MALMÖ) is literally pointing out the green options and is at the same time a positive reminder to make smarter choices when shopping in the city.
The campaign lasts three full weeks during this autumn, with clothing swaps, lunch seminares, insect safari, “ekoreko” (organic-themed)-hikes, farming workshops, lectures and a Fairtrade Challenge. It’s hopefully the start of some new behaviours in Malmö. GO! MALMÖ
Client: Malmö stad (miljöförvaltningen) and Malmö Citysamverkan.
The campaign consists of the following parts:
- Visual identity
- Store material
- Digital communication
- Map brochure