Alfa Laval exhibition – ACHEMA
Alfa Laval exhibition – ACHEMA ACHEMA is one of the largest trade shows for the processing industry.
Recipes for success
We developed a communication concept for the Alfa Laval booth and all campaigns surrounding it — ‘Recipes for success’. The idea was to show Alfa Laval’s long experience and broad knowledge in process engineering with a collection of industrial recipes that provides customers with production that is both more efficient and more environmentally friendly. These industrial recipes were complemented with food recipes from places around the globe where Alfa Laval operates.
All recipes, both industrial and food, were gathered in a cookbook – The Alfa Laval Cookbook – distributed at the trade show.
Other parts of the campaign included invitations, press releases and press kits, ads and banners, presentational tools for iPad, product information, folders, menus and a lecture schedule.